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DepartmentMarketing
LevelExperienced (Team Lead)
LocationVietnam - Ho Chi Minh City
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Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
Job Description:
- Support Shopee Video Lead in developing an overall strategy. Understand market dynamics and be able to formulate a strategy that maximizes the potential of Shopee Video.
- Responsible for the overall scrolling or viewing experience of the users. Ensure a sufficient supply of videos, high content quality, and effective recommendations. Drive traffic to Shopee Video and ensure a high level of engagement.
- The scope may include understanding the types of content that are most effective, launching incentive schemes for creators to create high-quality content, working with Product team to refine recommendation algorithms, and launching marketing campaigns to raise awareness of Shopee Video.
- Plan budget and Key Performance Indicators.
- Develop best practices for cross-country or cross-team sharing
- Frequently required to support communications with Senior Management.
Requirements:
- 2-3 years of working experience in Management Consulting, Influencer Marketing, E-commerce, or other related fields.
- Critical thinking, problem solving, analytical, open-minded, eager to learn, proactive, responsible, teamwork.
- Excellent written and verbal communication skills.
- Strong project/ time/ stakeholder management.
- Direct experience with short-video projects is a plus.
- Experience managing or driving commercial programs is a plus.
- Willing to work in a fast-paced working environment under a tight deadline.
- Proficient in Vietnamese and English.
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